VBJ articles

It has long been understood the prevention of ectoparasites is important for protecting animal welfare and generating extra practice revenues. But with the outbreak of babesiosis in Essex and the wide range of new products available, there has never been a better time to hammer the preventive message home to clients.

The way veterinary practices communicate with clients has changed enormously during the past decade. Tech-savvy clients now expect to be contacted by SMS and email, and practices failing to do so could well be missing out in more ways than one, says Jamie Crittall

Kay Irvine explains how to raise your game and make sure you stay in control of practice expansion.

In part one, four female leaders shared thoughts on why a lack of women in positions of power exists in the veterinary sector. For part two, we went back to the same four women to ask how they think the problem can be tackled...

Discussions about retail often hinge on one simple question: clients or customers? Vets are professionals, … more

Puppies and kittens are the lifeblood of any small animal practice and those crucial first encounters really can be make or break.

Estimates show around nine million cats are kept as pets in the UK – that’s a huge potential market. However, as Ross Tiffin found on a visit to the north-west, a cat-friendly strategy is needed to make the most of the opportunity.

With the passage of time comes the growing awareness our planet is just not coping … more

Let’s start at the beginning and ask a simple question: what did you purchase the in-clinic lab … more

Retailers understand customer experience is crucial to commercial success. They are miles ahead of us, … more

With the major switch from print advertising to digital marketing comes many avenues on which … more