VBJ articles

December 2015

Referral decisions: time to start mixing the right solutions

Imagine a dog’s owners have a problem with their beloved Ranger. This could be a long-standing … more

27 mins
Why does it pay to actively manage your online reputation?

With the major switch from print advertising to digital marketing comes many avenues on which … more

15 mins

November 2015

Are you letting fear and a lack of focus hold you back?

Some exceptional things have been happening in my life recently. After three years in ownership … more

12 mins
Invasion of the Millennial pet owners: part 2 – rockin’ their...

One of the more awkward affairs to follow is an ageing heavy metal band. Bare chests, … more

17 mins
Philosophy for driving growth in veterinary practice

When you’re running your own business, it’s not good enough to just stand still – especially … more

16 mins
Why aspirations must change if independent practice is to survive

While I am no fortune-teller, I can give an educated guess to the direction veterinary practice … more

16 mins
Complementary therapy: finding a way to make it pay

Practice owners and managers are constantly looking for ways to improve the financial health of their … more

22 mins
Unlocking potential of non-UK graduates – part 4

Over the past few months we have been following a number of steps that will hopefully … more

14 mins
Seven-up: London showcase event set to sparkle once again

A record number of delegates and exhibitors are expected to attend the seventh London Vet Show … more

10 mins

October 2015

End game – how to plan your exit from practice ownership

When you are in the middle of a hectic and stressful working environment – something only … more

10 mins
Unlocking potential of non-UK graduates – part 3

I explained in part 2 how to advertise in a way that will attract non-UK vets … more

11 mins
If ‘you’ is the answer, then what was the question?

Organic traffic is when visitors are brought to your site by performing a specific search that … more

14 mins
A plan for all seasons: making the most of seasonal retail

There is a tendency among veterinary practice owners to feel they have to do all the … more

15 mins
Pain management: making the most of the latest options

Three companies working in different fields of pain management spoke to VBJ to explain how they … more

20 mins

September 2015

Invasion of the Millennial pet owners: part 1 – blame it...

I was there in 1978 with all my buddies. That year marked the first blitz of … more

16 mins
Unlocking potential of non-UK graduates – part 2

In part 1 we talked about the large pool of non-UK vets looking for job opportunities in … more

12 mins

August 2015

Joined-up thinking for 21st century UK veterinary practices

The future can look like a scary place. A huge amount has been written in … more

18 mins
Find and reach clients with Facebook’s targeted ads

All veterinary practices want to be able to reach out and find their ideal clients. That … more

15 mins
Branding: why it cuts through everything you do

Ask most people what “branding” means to them and chances are they’ll come back with something … more

18 mins
Unlocking the potential of non-UK graduates – part 1

When I talk to employers they often tell me there is a shortage of vets or … more

10 mins