VBJ articles

It has long been understood the prevention of ectoparasites is important for protecting animal welfare and generating extra practice revenues. But with the outbreak of babesiosis in Essex and the wide range of new products available, there has never been a better time to hammer the preventive message home to clients.

The way veterinary practices communicate with clients has changed enormously during the past decade. Tech-savvy clients now expect to be contacted by SMS and email, and practices failing to do so could well be missing out in more ways than one, says Jamie Crittall

A survey conducted by Dimensional Research and published by Marketing Land showed 90% of customers reported their purchasing choices are influenced by online reviews. Here, Casandra Pearson explains how to manage these reviews to protect the online reputation of your practice.

For five days this spring, an intrepid group of Brits abroad attended the North American Veterinary Community 2016 Conference. Among them was VBJ editorial board member Alison Lambert, who explains why more of us should be making the trip.

Developments in the world of imaging technology have brought big benefits to practice – both clinically and commercially. Here, Jon Mills makes the case for portable and CR X-ray.

Too many veterinary practices lose out financially by focusing on the middle ground and chasing the ’average’ client. Here, Dr Ernie Ward explains how his discovery of data alchemy helped him find his tribe and create the perfect formula for a profitable practice.

Financial secretary to the Treasury David Gauke has outlined plans to transform HMRC into one of the world’s most digitally advanced tax administrations, a proposal likely to have wide-reaching ramifications, according to one taxation expert...

Kay Irvine explains how to raise your game and make sure you stay in control of practice expansion.

In part one, four female leaders shared thoughts on why a lack of women in positions of power exists in the veterinary sector. For part two, we went back to the same four women to ask how they think the problem can be tackled...

Discussions about retail often hinge on one simple question: clients or customers? Vets are professionals, … more

Puppies and kittens are the lifeblood of any small animal practice and those crucial first encounters really can be make or break.

Research and development tax credits are available to businesses in every sector – including yours.

Selling a practice can be fraught with difficulties and unforeseen pitfalls. Malcolm Wright shares 10 top tips to ensure the process is painless for all parties.

Women may dominate the modern veterinary profession in terms of numbers, but in many areas it’s men still holding the positions of power. In the first of a two-part article, James Westgate asks a diverse group of female leaders why they think this remains the case...

Estimates show around nine million cats are kept as pets in the UK – that’s a huge potential market. However, as Ross Tiffin found on a visit to the north-west, a cat-friendly strategy is needed to make the most of the opportunity.