VBJ articles

July 2015

You’re going to need to build a better baby boomer strategy

One of my favourite movie scenes is from Jaws, when the men aboard the Orca finally … more

17 mins
Front of house: getting clients to stay and spend

A visit to the vet is rarely much fun for an owner. Either the pet is unwell … more

15 mins
Making the most of good ‘old-fashioned’ email

Email still matters, especially in light of research1 showing that as a promotion medium, it can … more

8 mins

June 2015

Getting your teeth into a profitable pet dental programme

All those working in the veterinary profession need to ask ourselves what we are doing as … more

20 mins
Raising funds: where two is company is three a crowd?

Coined a few years ago, crowdfunding refers to the process of seeking and raising finance from … more

9 mins
Timely and proactive reminders to your clients with chronically ill pets

We spend a lot of time discussing how your practice management system (PMS) can best help you provide … more

11 mins
Microchips: everything your practice – and your clients – need to...

The Microchipping of Dogs Regulations for England were announced in October 2014, and outlined the responsibilities … more

17 mins
Joined-up thinking the key to creating effective digital marketing

In the past, marketing could be focused on just a website. Then, search engine optimisation (SEO) … more

16 mins

May 2015

Phone apps: time to think smart on client interaction

There was a time when the only way pet owners could engage with their veterinary … more

20 mins
Cure conflict before it kills you

Misery loves company. This old adage proved painfully evident during a meeting with a veterinary … more

21 mins
Insurance: you can’t afford to be uncovered

It’s an uphill battle for those in the insurance sector to convince policyholders of the … more

19 mins
Is your client data as safe as it should be?

There may be people out there who think your practice has information with value. Alternatively, … more

11 mins
Should you consider other revenue sources to help grow your practice?

There are many challenges in maintaining the traditional revenue model for veterinary practices. As product … more

10 mins
Baby boomers: retaining young pets at your practice (2/2)

In part one I looked at how attracting young pets is critical for business. Providing a … more

18 mins

April 2015

How your PMS can help you stand out

What sets you apart from the many practices a client could choose? That’s a difficult question … more

15 mins
C-PET enhances healing of the post-surgical patient

A TREATMENT USED BY some of the world’s top human athletes looks set to have … more

11 mins
The science of compliance: getting the message across

Meeting the demands of a growing and competitive market is a challenge for many practices. … more

17 mins
Tailor-made referrals suits clients and local practices

Dogwood Vets is based in a building previously occupied by a clothes factory. It is … more

14 mins
Are you wowing clients with practice energy?

It can be the little things that have the biggest impact on clients visiting your … more

17 mins
Time to look forwards as VBJ turns twenty one

It’s a full 21 years since this journal first went to print â€“ barely the blink of … more

29 mins