VBJ articles

September 2015

Unlocking potential of non-UK graduates – part 2

In part 1 we talked about the large pool of non-UK vets looking for job opportunities in … more

12 mins

August 2015

Recent graduates: financial drain or great investment?

So you’re thinking of hiring a recent graduate, but are concerned about the risks involved. Some of … more

26 mins
Adopt an Aussie outlook to make life in practice more rewarding

Dave Nicol turned his world upside down when he moved to Sydney in 2009 to … more

8 mins
Joined-up thinking for 21st century UK veterinary practices

The future can look like a scary place. A huge amount has been written in … more

18 mins
Find and reach clients with Facebook’s targeted ads

All veterinary practices want to be able to reach out and find their ideal clients. That … more

15 mins
How to make best use of your practice’s prime revenue generators

In the past, a successful veterinary practice would expect to generate around 25 per cent … more

7 mins
Branding: why it cuts through everything you do

Ask most people what “branding” means to them and chances are they’ll come back with something … more

18 mins
Unlocking the potential of non-UK graduates – part 1

When I talk to employers they often tell me there is a shortage of vets or … more

10 mins
Site unseen? Developing right practice website

Oh no. We overhauled our practice website a couple of years ago and it needs doing … more

16 mins

July 2015

Germ warfare: why practices need to take hygiene seriously

Some members of the veterinary profession who will freely admit to only possessing superficial knowledge … more

15 mins
You’re going to need to build a better baby boomer strategy

One of my favourite movie scenes is from Jaws, when the men aboard the Orca finally … more

17 mins
Front of house: getting clients to stay and spend

A visit to the vet is rarely much fun for an owner. Either the pet is unwell … more

15 mins
Making the most of good ‘old-fashioned’ email

Email still matters, especially in light of research1 showing that as a promotion medium, it can … more

8 mins

June 2015

Getting your teeth into a profitable pet dental programme

All those working in the veterinary profession need to ask ourselves what we are doing as … more

20 mins
Raising funds: where two is company is three a crowd?

Coined a few years ago, crowdfunding refers to the process of seeking and raising finance from … more

9 mins
Timely and proactive reminders to your clients with chronically ill pets

We spend a lot of time discussing how your practice management system (PMS) can best help you provide … more

11 mins
Microchips: everything your practice – and your clients – need to...

The Microchipping of Dogs Regulations for England were announced in October 2014, and outlined the responsibilities … more

17 mins
Joined-up thinking the key to creating effective digital marketing

In the past, marketing could be focused on just a website. Then, search engine optimisation (SEO) … more

16 mins

May 2015

Phone apps: time to think smart on client interaction

There was a time when the only way pet owners could engage with their veterinary … more

20 mins
Cure conflict before it kills you

Misery loves company. This old adage proved painfully evident during a meeting with a veterinary … more

21 mins